Entertainment Marketing. Integrate marketing content into entertainment channels and formats

Welcome to Wakipodia

Entertainment Marketing. What's it all about? Well, you will be pleased to know that I am not going to tell you.

“What’s point of asking the question then.”  I hear you saying.

Ok let me qualify that a bit. I am not going to tell you everything at once. I will lead you gently into one of the most interesting, fulfilling, and profitable things you have ever encountered.
Why do it that way?
Because that way I maintain your interest and keep you on this page longer. It’s called making it “Sticky” and good for SEO.

Here is a question for you.

Why is it that Advertisers will pay a premium to place their Ads in popular and entertaining Television Shows? It is obviously not Targeted Marketing. Audiences are hugely diverse.
No. It’s about four things:

Brand Awareness.

Product Awareness.

Statistics. If the audience numbers are sufficiently high, enough people will buy to cover the cost of the advertisement.

Audience Perception. The audience will be in a good mood and look more favourably on the advertiser and their message.

Let’s translate this into marketing in the world of the Internet.

*** Fanfare of Trumpets ***

Tadaa!!

Introducing

Entertainment Marketing.

Entertainment Marketing. integrate marketing content into entertainment channels and formats thereby capturing the audience's attention and interest. The central concept stems from the understanding that people prefer to be entertained rather than subjected to straightforward advertisements or factual presentations. This is what drives advertisers and marketers to place higher value on media platforms that deliver engaging, enjoyable content.

Are you Intrigued and interested? Or am I boring you already?

Polite and respectful comments telling me how wonderful I am, welcome in the comments section below.

If you are psychologically inclined to be interested in Psychology, here is an explanation of the phenomenon.

People are naturally drawn to stories and entertainment. This inclination is rooted in our psychology. Narratives and engaging content are more likely to evoke emotions, create memorable experiences, and establish deeper connections with the audience. Entertainment Marketing leverages this by embedding brand messages subtle advertising, appropriate product links, and more, within enjoyable content, making the marketing experience feel less intrusive and more pleasurable.

“OK Fine I Get that, but what can it do for me?”

Good question.

Here are the main benefits of Entertainment Marketing.

Enhanced Engagement: Entertainment captures attention and sustains interest, leading to higher engagement rates compared to traditional ads.

Emotional Connection: Entertaining content often evokes emotions, helping to build a stronger emotional connection with the audience, which can lead to brand loyalty.

Increased Recall: People are more likely to remember brands associated with enjoyable content, enhancing brand recall and recognition.

Viral Potential: Entertaining content has a higher likelihood of being shared across social media, increasing organic reach and brand exposure.

“Great Tony, tell me more, give me some details.”

OK let’s take a closer look.

Here are the Key Elements of Entertainment Marketing.

Storytelling: Crafting compelling narratives around the brand or product. This can be through branded content, such as mini-series, movies, or even viral videos.

Product Placement: Seamlessly integrating products or brands into movies, TV shows, music videos, or video games. This subliminally influences viewers' perception and recall of the brand.

Sponsorships and Partnerships: Collaborating with entertainment entities, such as sponsoring popular TV shows, music festivals, sports events, or digital content creators, to align the brand with the entertainment value.

Branded Entertainment: Creating original content where the brand is central to the storyline. This can include web series, short films, or podcasts that revolve around the brand’s message.

Influencer Collaborations: Partnering with influencers who produce entertaining content that resonates with their audience, thereby promoting the brand in a relatable and engaging manner.

“Well! I am certainly interested, but it’s starting to look a bit complicated and is obviously going need Time, effort and probably money.”

You are absolutely right!

But I am going to make it as easy as possible for you.

All you need to do is go here.

And start submitting articles for publication.

Wakipodia. A.K.A. Tony Fairminer.